• $ HK1,400

    The LoveIt Button Down Shirt has been designed for women who want to combine 'simple' and 'stunning' in one look. Most button down shirts are shapeless so unless you are stick thin they make you look bigger than you are and they can also make you look frumpy and older than you are. That's because they aren't designed for women with curves.  LoveIt's... The LoveIt Button Down Shirt has been designed for women who want to combine 'simple' and...

  • $ HK2,100

    The LoveIt Boat Neck Long Dress with side splitsBN-38-A-L-PJ is the perfect dress for any out and about occasion. Simple, classic, elegant…breathtaking. The boat neckline of this style is perfect for women who have a small to medium bust and the gentle contour of this style will skim rather than cling to your curves in the most delightful way. This style... The LoveIt Boat Neck Long Dress with side splitsBN-38-A-L-PJ is the perfect dress for any...

  • $ HK1,850

    LoveIt's Deep Square Neck Dress DS-2-A-L-PJ is designed for women who want to soften their shoulder line. If you have a broad shoulder or stocky upper body and you want to look much slimmer and/or more feminine and balanced or you want to bust minimise you'll find this your go-to favorite for work or play. This wash & wear style is fully lined with... LoveIt's Deep Square Neck Dress DS-2-A-L-PJ is designed for women who want to soften their...

  • $ HK1,850

    LoveIt's Boat Neck Dress BN-36-A-L-PJ will take you effortlessly from work to play. This style is super elegant so whether you are ruling the world, out on a hot date or attending a wedding all eyes will be on you...and your soft curves. The style looks stunning on women in all sizes and is perfect for women who want to soften a slightly broad shoulder... LoveIt's Boat Neck Dress BN-36-A-L-PJ will take you effortlessly from work to play. This...

  • $ HK1,850

    LoveIt's Boat Neck Dress BN-36-A-L-PJ will take you effortlessly from work to play. This style is super elegant so whether you are ruling the world, out on a hot date or attending a wedding all eyes will be on you...and your soft curves. The style looks stunning on women in all sizes and is perfect for women who want to soften a slightly broad shoulder... LoveIt's Boat Neck Dress BN-36-A-L-PJ will take you effortlessly from work to play. This...

  • $ HK650

    LoveIt's Shorts SH-1-0-L-PJ in wash & wear soft poly jersey are designed to fall gently against the thigh without clinging. The soft sophisticated cut makes this a perfect style for week to weekend wear. Dress down with a fun tank or dress up with a lace button down shirt. LoveIt's Shorts SH-1-0-L-PJ in wash & wear soft poly jersey are designed to fall gently...

  • $ HK1,700

    The latest addition to LoveIt's bust minimizing styles, LoveIt's Deep Round Neck Dress DR-15-A-S-PJ is stunningly beautiful and perfectly simple. Women with a fuller bust who are looking to minimize are always best opting for a deep round or deep square neckline. This style is designed especially for women who have a slightly broad shoulder, full bust and... The latest addition to LoveIt's bust minimizing styles, LoveIt's Deep Round Neck Dress...

  • $ HK2,100

    LoveIt's Long Dress WR-30-A-S-PJ in silky poly jersey is a stunning style on women with curves. This dress will accentuate your bust and waist while gently flowing around your tummy and hips creating the perfect balance for your curves. This dress is fully lined and features a flattering side tie and off centre front split to show off your lower legs as... LoveIt's Long Dress WR-30-A-S-PJ in silky poly jersey is a stunning style on women with...

  • $ HK200

    LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt Gift Cards can be redeemed for LoveIt merchandise and/or LoveIt Styling services available in store and online and may also be used for LoveIt's Make-Me-One service. Need a last minute gift? We can organise to have your LoveIt Gift Card delivered by email so you can... LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt...

  • $ HK500

    LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt Gift Cards can be redeemed for LoveIt merchandise and/or LoveIt Styling services available in store and online and may also be used for LoveIt's Make-Me-One service. Need a last minute gift? We can organise to have your LoveIt Gift Card delivered by email so you can... LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt...

  • $ HK700

    LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt Gift Cards can be redeemed for LoveIt merchandise and/or LoveIt Styling services available in store and online and may also be used for LoveIt's Make-Me-One service. Need a last minute gift? We can organise to have your LoveIt Gift Card delivered by email so you can... LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt...

  • $ HK1,000

    LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt Gift Cards can be redeemed for LoveIt merchandise and/or LoveIt Styling services available in store and online and may also be used for LoveIt's Make-Me-One service. Need a last minute gift? We can organise to have your LoveIt Gift Card delivered by email so you can... LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt...

  • $ HK1,500

    LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt Gift Cards can be redeemed for LoveIt merchandise and/or LoveIt Styling services available in store and online and may also be used for LoveIt's Make-Me-One service. Need a last minute gift? We can organise to have your LoveIt Gift Card delivered by email so you can... LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt...

  • $ HK2,000

    LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt Gift Cards can be redeemed for LoveIt merchandise and/or LoveIt Styling services available in store and online and may also be used for LoveIt's Make-Me-One service. Need a last minute gift? We can organise to have your LoveIt Gift Card delivered by email so you can... LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt...

  • $ HK3,000

    LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt Gift Cards can be redeemed for LoveIt merchandise and/or LoveIt Styling services available in store and online and may also be used for LoveIt's Make-Me-One service. Need a last minute gift? We can organise to have your LoveIt Gift Card delivered by email so you can... LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt...

  • $ HK5,000

    LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt Gift Cards can be redeemed for LoveIt merchandise and/or LoveIt Styling services available in store and online and may also be used for LoveIt's Make-Me-One service. Need a last minute gift? We can organise to have your LoveIt Gift Card delivered by email so you can... LoveIt Gift Cards make the perfect gift for the woman who already has everything. LoveIt...

  • $ HK1,700

    LoveIt's Signature Wrap Dress WR-4-D-S-PJ will hug your curves in all the right places. This style features a wide deep v neckline and gentle ruching across the tummy making it a great style for women who are tummy conscious.This style is a best seller in all sizes and will look stunning on you if you are an hourglass, apple or straight shape. It is also... LoveIt's Signature Wrap Dress WR-4-D-S-PJ will hug your curves in all the right places. This...

  • $ HK990

    The Best-Selling LoveIt Slimline Cardi-Coat CA-3-E-S-CJ is designed to flatter your bust and show off your waist. Designed for women of all body shapes and sizes this style will gently accentuate your waist giving you a slim look from the front, side and back. The longer length of this cardi is the perfect solution for women who are conscious of their... The Best-Selling LoveIt Slimline Cardi-Coat CA-3-E-S-CJ is designed to flatter your bust and...

  • $ HK990

    Whether you're a size 4 or 14 the best selling LoveIt Ponte Pencil Skirt SK-7-0-S-P 24" is a dream for curvy women who desire a super smooth look across the tummy, thighs and butt. The LoveIt Ponte Fabric will smooth over your curves without the need to wear a control brief - your curves from waist to knee will be one seamless gorgeous curve…it's a... Whether you're a size 4 or 14 the best selling LoveIt Ponte Pencil Skirt SK-7-0-S-P 24" is a...

  • $ HK1,850

    The ultimate statement piece for work or play this new addition to LoveIt's Pencil Dress Collection is designed to flatter women with an apple, hourglass or straight shape. This atttention grabbing style BN14-D-D-CJ features a wide boat neckline which is flattering on women with Bust Cup sizes A-D and is stunning in sizes XS - XL (34 - 42). This dress is... The ultimate statement piece for work or play this new addition to LoveIt's Pencil Dress...

  • $ HK990

    LoveIt's Wrap Top WR3-D-S-PJ is designed for women with a medium to full bust and those who are conscious of their tummy. This style will balance rather than hide your curves giving you a soft and feminine look. This style is flattering on all sizes XS - XXXL. Choose this color combination or select your own combination from the LoveIt Fabric Library and... LoveIt's Wrap Top WR3-D-S-PJ is designed for women with a medium to full bust and those who...

  • $ HK990

    Whether it's for work or play LoveIt's Pencil Skirt in Wash & Wear Poly Jersey fabric will make a statement. Style SK-12-0-S-PJ is 22.5" of perfect body contour. This skirt features a high waist which will give you a super flat tummy and is designed for women who have hips, thighs and butts. The overall look is deliciously soft AND cheeky. Block... Whether it's for work or play LoveIt's Pencil Skirt in Wash & Wear Poly Jersey fabric...

  • $ HK1,450

    LoveIt's Slimline Waterfall Jacket CA-2-E-L-PJ is designed to flatter your bust and show off your waist. Designed for women of all body shapes and sizes this style will gently accentuate your waist giving you a slim look from the front, side and back. It's the perfect accessory for any outfit and will take you effortlessly from week to weekend and just... LoveIt's Slimline Waterfall Jacket CA-2-E-L-PJ is designed to flatter your bust and show off...