There aren't too many women that are 100% happy with their bodies throughout all phases of life. Some of us are born with super curvy bodies that we would rather tone down with daily air brushing, others feel their bodies have changed from giving birth and yet others notice that the forces of gravity have changed the general look and feel of their body as they get older. When it comes to our bucket list of perfect body bits the grass is often greener in the pages of the magazines we devour. It's a fact that the world is getting fatter and rather than feeling depressed about the body bits we don't love we can learn how to make style choices that create the perfect balance with the body we've got. For women over 30 it can be the most liberating exercise that allows the image looking back at you in the mirror to be the perfect illustration of the beautiful woman you are on the inside.

This section has been curated by the LoveIt Design and Styling Team to give you your heart's desire when it comes to creating the perfect illustration of the body you wish you had. Whether's it's tummy coverage, slimmer arms, bigger boobs or slimmer looking hips and thighs you will find the styles that will give you a reflection in the mirror that you'll love!

I DESIRE...  There are 294 products.

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Showing 1 - 12 of 294 items
  • $ HK1,800

    The LoveIt Cowl Neck Dress CW-2-A-S-CJ has been designed for women who want to combine 'simple' and 'stunning' in one look. Designed in LoveIt's wash & wear plush cotton jersey this style is double layered back and front so if you are looking for sleek confident curves this is the style for you. Women with a smaller bust and wider hips should wear... The LoveIt Cowl Neck Dress CW-2-A-S-CJ has been designed for women who want to combine...

  • $ HK1,700

    The LoveIt Boat Neck Dress BN-17-A-L-PJ is an all occasion dress. Designed in exclusive LoveIt prints in wash & wear fabric it's the perfect dress for holiday or work travel. The boat neckline of this style is perfect for women who have a small to medium bust and the gentle contour of this style will skim rather than cling to your curves in the most... The LoveIt Boat Neck Dress BN-17-A-L-PJ is an all occasion dress. Designed in exclusive...

  • $ HK1,800

    LoveIt's Boat Neck Peplum Dress BN-24-A-L-PJ is a lovely all occasion dress. This style features a boat neckline which is flattering on all bust cup sizes. The peplum provides the perfect amount of coverage across your tummy and hips while the pencil skirt tapers in to the knee gently cupping your curves - the overall effect is playful elegance. Shown... LoveIt's Boat Neck Peplum Dress BN-24-A-L-PJ is a lovely all occasion dress. This style...

  • $ HK1,800

    LoveIt's Boat Neck Dress BN-35-A-L-PJ will take you effortlessly from work to play. This style is super elegant so whether you are ruling the world, out on a hot date or attending a wedding all eyes will be on you...and your soft curves. The style looks stunning on women in all sizes and is perfect for women who want to soften a slightly broad shoulder... LoveIt's Boat Neck Dress BN-35-A-L-PJ will take you effortlessly from work to play. This...

  • $ HK1,700

    The LoveIt Cowl Neck Dress CW-14-A-L-CJ suits all body shapes in all sizes and in LoveIt's exclusive plush cotton jersey fabric it's a great style for week to weekend. This style is designed to soften a broad shoulder and women with a broad chest will find this style slimming. Softly contoured from the waist to the knee this style is also great for women... The LoveIt Cowl Neck Dress CW-14-A-L-CJ suits all body shapes in all sizes and in LoveIt's...

  • $ HK990

    The LoveIt Wide Boat Neck Top BN-31-E-L-CJ  looks stunning on women with a small to medium bust while the soft ruching under the bust and across the tummy provides the perfect amount of coverage and smoothing for tummy conscious women, particulary new mums or any woman who carries weight across their belly. This top can be worn on it's own with a high... The LoveIt Wide Boat Neck Top BN-31-E-L-CJ  looks stunning on women with a small to medium...

  • $ HK990

    LoveIt's Boat Neck Loose Top BN-18-D-L-CJ is the perfect layering top for cooler days. LoveIt's plush cotton jersey is wash and wear and feels like a second skin. This fabric is thick enough for warmth and thin enough to fit perfectly under winter coats. LoveIt's Boat Neck Loose Top BN-18-D-L-CJ is the perfect layering top for cooler days....

  • $ HK990

    The LoveIt Wide Boat Neck Top BN-31-A-S-CJ is the perfect blend of elegance and fun. The wide boat neck looks stunning on women with a small or full bust while the soft ruching under the bust and across the tummy provides the perfect amount of contour without being clingy - perfect for any woman who wants tummy coverage without looking bigger. This top is... The LoveIt Wide Boat Neck Top BN-31-A-S-CJ is the perfect blend of elegance and fun. The...

  • $ HK990

    LoveIt's Boat Neck Top BN-18-A-S-CJ (Sheer) is a pretty addition to your holiday wardrobe when paired with shorts and a cami tank…this fabric is sheer so it's also a great option for a swim suit cover-up. LoveIt's Boat Neck Top BN-18-A-S-CJ (Sheer) is a pretty addition to your holiday wardrobe...

  • $ HK990

    LoveIt's Boat Neck Loose Top BN-18-D-L-CJ is the perfect layering top for cooler days. LoveIt's plush cotton jersey is wash and wear and feels like a second skin. This fabric is thick enough for warmth and thin enough to fit perfectly under winter coats. LoveIt's Boat Neck Loose Top BN-18-D-L-CJ is the perfect layering top for cooler days....

  • $ HK1,700

    LoveIt's Wrap Dress WR-23-D-S-PJ will hug your curves in all the right places. This style has a wide, deep v neck line which is an ideal style for women with a square-ish,  athletic or broad shoulder. The wrap element starts directly under the bust and gently contours the body from bust to knee. The gentle ruching across the tummy makes this a great style... LoveIt's Wrap Dress WR-23-D-S-PJ will hug your curves in all the right places. This style...

  • $ HK990

    LoveIt's Boat Neck Top BN-18-A-S-CJ (Sheer) is a pretty addition to your holiday wardrobe when paired with shorts and a cami tank…this fabric is sheer so it's also a great option for a swim suit cover-up. LoveIt's Boat Neck Top BN-18-A-S-CJ (Sheer) is a pretty addition to your holiday wardrobe...

Showing 1 - 12 of 294 items