Women with a Straight Shape are typically flat chested, have no defined waist and have a flat and often long bottom and thin legs. Smaller sizes will have a 'boyish' athletic lean look while larger sizes tend to develop more of a barrel shape in their mid section while maintaining a flat bottom and thin legs. Women with a straight shape can often feel like they have a 'boney' frame and many are conscious of looking 'too' lean as they age. Women with a straight shape are typically very tummy conscious and although they have thin legs they can often have 'flat' calves and/or cankles. 

The key to achieving a beautiful look is to create balance. When you have a balanced look all the attention goes to your eyes and if you think about it logically it's impossible to be mermerised by your eyes and your tummy/calves at the same time. The styles shown below have been designed to create balance for women with an 'straight' shape. Many of these styles create the look and feel of soft curves that women with a straight shape don't have naturally. If you need help finding the perfect balance for your shape have a chat with a LoveIt Stylist and they will help you understand what to look for. 

Straight (Rectangle) Shape  There are 229 products.

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Showing 1 - 12 of 229 items
  • $ HK990

    The LoveIt's Floaty Skirt SK-26-0-L-PJ is designed to give you perfect coverage from all angles. The soft flow provides full coverage for the tummy, hips and butt making it a lovely option for all body shapes no matter what the occasion.   This style, in LoveIt's silky poly jersey, is wash & wear making it a great staple for women on the run. This... The LoveIt's Floaty Skirt SK-26-0-L-PJ is designed to give you perfect coverage from all...

  • $ HK990

    The Best-Selling LoveIt Slimline Cardi-Coat CA-3-E-S-CJ is designed to flatter your bust and show off your waist. Designed for women of all body shapes and sizes this style will gently accentuate your waist giving you a slim look from the front, side and back. The longer length of this cardi is the perfect solution for women who are conscious of their... The Best-Selling LoveIt Slimline Cardi-Coat CA-3-E-S-CJ is designed to flatter your bust and...

  • $ HK1,450

    LoveIt's Slimline Cropped Jacket JK-5-E-L-P is designed to flatter your bust and show off your waist. Designed for women of all body shapes and sizes this style will gently accentuate your waist giving you a slim look from the front, side and back with the added bonus of hiding the centre point of the tummy from the side view. It's the perfect accessory... LoveIt's Slimline Cropped Jacket JK-5-E-L-P is designed to flatter your bust and show off...

  • $ HK990

    Whether you're a size 4 or 14 the best selling LoveIt Ponte Pencil Skirt SK-12-0-L-P 22.5" is a dream for curvy women who desire a super smooth look across the tummy, thighs and butt. The LoveIt Ponte Fabric will smooth over your curves without the need to wear a control brief - your curves from waist to knee will be one seamless gorgeous curve...it's a... Whether you're a size 4 or 14 the best selling LoveIt Ponte Pencil Skirt SK-12-0-L-P 22.5"...

  • $ HK1,450

    LoveIt's Slimline Cropped Jacket JK-5-E-L-P is designed to flatter your bust and show off your waist. Designed for women of all body shapes and sizes this style will gently accentuate your waist giving you a slim look from the front, side and back with the added bonus of hiding the centre point of the tummy from the side view. It's the perfect accessory... LoveIt's Slimline Cropped Jacket JK-5-E-L-P is designed to flatter your bust and show off...

  • $ HK990

    The LoveIt's Floaty Skirt SK-26-0-L-P is designed to give you perfect coverage from all angles. The soft flow provides full coverage for the tummy, hips and butt making it a lovely option for all body shapes no matter what the occasion.   This style, in LoveIt's ponte fabric, is wash & wear making it a great staple for women on the run. This skirt... The LoveIt's Floaty Skirt SK-26-0-L-P is designed to give you perfect coverage from all...

  • $ HK1,850

    LoveIt's Soft V Neck A-Line Dress WVN-10-A-S-JW is designed for women who love a structured style that shows off the waist but doesn't cling to bottom half curves. The Wide V Neck will soften a broad shoulder and will softly accentuate the bust. It's a perfect style for women who have a small bust & flat tummy. The structured jaquard fabric gives this... LoveIt's Soft V Neck A-Line Dress WVN-10-A-S-JW is designed for women who love a structured...

  • $ HK990

    The LoveIt Wide V Neck Top VN-6-E-D-CJ is a lovely relaxed week to weekend style. The wide neckline balances the shoulder perfectly creating a slimming effect for women with a broad shoulder. This style, in LoveIt's plush cotton jersey, is the perfect laying piece for fall. The LoveIt Wide V Neck Top VN-6-E-D-CJ is a lovely relaxed week to weekend style. The wide...

  • $ HK990

    The LoveIt's Floaty Skirt SK-26-A-L-PJ is designed to give you perfect coverage from all angles. The soft flow provides full coverage for the tummy, hips and butt making it a lovely option for all body shapes no matter what the occasion.   This style, in LoveIt's silky poly jersey, is wash & wear making it a great staple for women on the run. This... The LoveIt's Floaty Skirt SK-26-A-L-PJ is designed to give you perfect coverage from all...

  • $ HK1,700

    The LoveIt Ballerina Boat Neck Shift Dress HNS-16-D-D-PJ is designed for women who love simple elegance. The wide ballerina style neckline balances the shoulder perfectly while the loose fit around the middle hides the tummy. This style suits women with slim hips and butt with small or full bust. Designed in LoveIt's silky wash & wear poly jersey it's... The LoveIt Ballerina Boat Neck Shift Dress HNS-16-D-D-PJ is designed for women who love...

  • $ HK990

    The LoveIt's Floaty Skirt SK-26-A-L-PJ is designed to give you perfect coverage from all angles. The soft flow provides full coverage for the tummy, hips and butt making it a lovely option for all body shapes no matter what the occasion.   This style, in LoveIt's silky poly jersey, is wash & wear making it a great staple for women on the run. This... The LoveIt's Floaty Skirt SK-26-A-L-PJ is designed to give you perfect coverage from all...

    Product available with different options
  • $ HK1,700

    LoveIt's Asymmetric Off Shoulder Dress/Top is designed to showcase your curves to perfection. This style, in LoveIt's wash & wear plush cotton jersey, has the added bonus of giving you a dress or top option all in one. This style is designed to give soft coverage across the bust and upper arms while gentle ruching can be applied across the tummy, hips... LoveIt's Asymmetric Off Shoulder Dress/Top is designed to showcase your curves to...

    Product available with different options
Showing 1 - 12 of 229 items