With several young kids, including twins, between them, the LoveIt design and styling team have an excellent appreciation for the many changes that a woman's body can go through pre and post baby....and that's before all the other considerations like pumping, returning to work, and/or having post baby tummy, bust, hips and/or butt sensitivities and running a busy home on very little sleep.

LoveIt Mums is all about helping new and expecting mums to look fabulous with the least amount of effort. You will find styles in fabrics that are super soft and comfortable - gentle on both yours and your little ones skin and best of all the entire collection is 'wash & wear' so there is zero ironing. 

Pre & Post Baby  There are 177 products.

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Showing 1 - 12 of 177 items
  • $ HK1,800

    LoveIt's Boat Neck Peplum Dress BN-24-A-L-PJ is a lovely all occasion dress. This style features a boat neckline which is flattering on all bust cup sizes. The peplum provides the perfect amount of coverage across your tummy and hips while the pencil skirt tapers in to the knee gently cupping your curves - the overall effect is playful elegance. Shown... LoveIt's Boat Neck Peplum Dress BN-24-A-L-PJ is a lovely all occasion dress. This style...

  • $ HK1,800

    LoveIt's Boat Neck Peplum Dress BN-24-A-L-PJ is a lovely all occasion dress. This style features a boat neckline which is flattering on all bust cup sizes. The peplum provides the perfect amount of coverage across your tummy and hips while the pencil skirt tapers in to the knee gently cupping your curves - the overall effect is playful elegance. Shown... LoveIt's Boat Neck Peplum Dress BN-24-A-L-PJ is a lovely all occasion dress. This style...

  • $ HK1,100

    LoveIt's Lace Pencil Skirt SK-14-0-S-L with Side Zipper - 24" makes an elegant statement. Whether it's a date in the boardroom, a date with someone special...or any other occasion when you want to breathtakingly beautiful...this style will rise effortlessly to the occasion. LoveIt's Pencil Skirts are designed for women with an apple, hourglass or straight... LoveIt's Lace Pencil Skirt SK-14-0-S-L with Side Zipper - 24" makes an elegant statement....

  • $ HK1,700

    Inspired by the subtle beauty and elegance of Japan's famous Kimono this breathaking silhouette is another signature style in LoveIt's Week to Weekend Collection and will turn heads wherever you go. The LoveIt Batwing Dress BN-8-C-S-PJ is stunning on women with a straight, hourglass or apple shape. This style comes with a kimono style belt that will... Inspired by the subtle beauty and elegance of Japan's famous Kimono this breathaking...

  • $ HK990

    LoveIt's Tulip Top WVN-12-A-S-CJ is designed to showcase your curves to perfection. This style looks stunning on women with a higher waist. The Wide V Neck Line will soften a broad shoulder and the soft empire line will gently accentuate the bust making it a flattering style for women who feel slightly hippy and for those who like to cover their tummy.... LoveIt's Tulip Top WVN-12-A-S-CJ is designed to showcase your curves to perfection. This...

  • $ HK1,200

    LoveIt's Deep Square Neck Top DR-25-A-S-PJ is designed for women who want the ultimate in tailored style. The Deep Square Neck will soften a broad shoulder and a taller more athletic frame and it's also perfect for women who are seeking to bust minimize. Shown here in LoveIt's exclusive Silky Poly Jersey Fabric this style in a block color is the perfect... LoveIt's Deep Square Neck Top DR-25-A-S-PJ is designed for women who want the ultimate in...

  • $ HK1,850

    LoveIt's Deep V Dress with thigh split skirt VN-1-E-S-CJ is designed to showcase your curves to perfection. This style looks stunning on women with a higher waist. The Deep V Neck Line will soften a broad shoulder and the soft empire line will gently accentuate your bust making it a flattering style for women who feel slightly hippy.  This is the ultimate... LoveIt's Deep V Dress with thigh split skirt VN-1-E-S-CJ is designed to showcase your curves...

  • $ HK1,200

    LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their shoulder line. If you have a broad shoulder or stocky upper body and you want to look much smaller and more balanced or you want to bust minimise you'll find this your go-to favorite. This wash and wear favorite is perfect for work or play - wear it with shorts,... LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their...

  • $ HK1,200

    LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their shoulder line. If you have a broad shoulder or stocky upper body and you want to look much smaller and more balanced or you want to bust minimise you'll find this your go-to favorite. This wash and wear favorite is perfect for work or play - wear it with shorts,... LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their...

  • $ HK1,200

    LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their shoulder line. If you have a broad shoulder or stocky upper body and you want to look much smaller and more balanced or you want to bust minimise you'll find this your go-to favorite. This wash and wear favorite is perfect for work or play - wear it with shorts,... LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their...

  • $ HK1,200

    LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their shoulder line. If you have a broad shoulder or stocky upper body and you want to look much smaller and more balanced or you want to bust minimise you'll find this your go-to favorite. This wash and wear favorite is perfect for work or play - wear it with shorts,... LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their...

  • $ HK1,200

    LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their shoulder line. If you have a broad shoulder or stocky upper body and you want to look much smaller and more balanced or you want to bust minimise you'll find this your go-to favorite. This wash and wear favorite is perfect for work or play - wear it with shorts,... LoveIt's Deep Square Neck Top DR-25-A-L-PJ is designed for women who want to soften their...

Showing 1 - 12 of 177 items