Collection of your personal data
Different levels of your personal data may be collected by us, both on our Site and at our physical stores (including our boutiques):
Use of your personal data
We use the personal data you provide to us for the following purposes (and any purposes directly related to these purposes) (collectively, the “Purposes”):
Other points of note regarding your personal data
Please also note that:
Collection of anonymous data from you
Separately, we may collect certain anonymous data from you on our Site:
You may partially or entirely opt-out of receiving such direct marketing communications at any time by: (a) amending your preferences in accordance with “How to check and update your personal data” section below.
We protect the personal data that you provide to us by reasonable physical, electronic and managerial measures. Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times.
To protect your personal data while you are on our Site, we will encrypt any personal data you transmit to us via our Site using Secure Socket Layer (SSL) — an industry standard for encryption over the Internet.
If you are a registered user on our Site, you may decide to store your credit card details with us to make your shopping faster and simpler. Once saved, only your last four digits will be displayed, so that you know which credit card you are using. You will need to re-enter your credit card details if you decide to ship an order to a new shipping address - this is to protect your details and to guarantee that your credit card is only used for shipping addresses that you have approved. We will not transfer your credit card details to any third parties except with your prior consent.
Your personal data held by us will be kept confidential, except we may disclose your personal data to the following parties (who may be located and use your personal data outside of Hong Kong):
We do not provide your personal data to any other third parties unless your prior express consent is obtained. We may transfer anonymous and aggregated data to third parties from time to time, which may include your personal data in an anonymous format and which does not (and is not able to) identify you in any way.