Never thought this could be you?
She didn't either. Get the tips she gets...
casual cocktails
beautiful & comfortable
There are two things for certain this summer: It's going to be hot and humid in Hong Kong and like it or not, most of us might want to check out but we can't leave. So if you're stuck here you'd better be prepared!
new this week
Your fabric choices are critical if you want to be comfortable in humidity. That's why we've stacked the racks with dresses, tops and skirts in plush cotton jersey. Plush cotton jersey feels like a second skin and it's wash & wear, giving you more time for the things you love
new?how we work
Our customers don’t shop with us because we sell the latest fashion trends - we don’t! They shop with us because we show them how to look and feel beautiful no matter what their age, shape or size. We're all about the WHAT and the HOW
Most women over 30 have curves or sag in places they wish they didn't. We design and sell women's fashion that balances curves and counteracts or hides sag. Once you've experienced the difference you'll never go back
LoveIt styles are timeless classics with a modern twist that you can purchase off-rack and repeat or custom order in your favorite colors & prints
Step
01
beautiful fabrics
We believe a beautiful look starts with beautiful fabric
Step
03
We believe every woman can look beautiful. At the Fitting Room we show you 'HOW'
summer 2020
Hong Kong summers can be brutal, but there's no need to stress. We've got you covered with easy 'wash & wear' classics that you'll find functional & fabulous
Summer Skirts
Skirts that work: Brunch. School. Cafe. Office. Zoom. Wine O'Clock
Slimming Tops
Floaty tops that hide those extra Corona kilos. Wear with shorts, skirts & jeans
Classic Dresses
Bold & classic. Soft & feminine. 9 to Dine. Date Nights. Hot Summer Days
Short - Midi - Maxi
'Beat the Chafe' Knickers
Don't let thigh chafe, tummy or butt fat ruin your summer. Rescue yourself with PKKs. Check out the difference PPKs make...
NOTHING TO WEAR?
It's time to take the stress out of getting dressed. You'll build confidence, save money & save the environment when you make better choices. What have you got to lose?
take the first step today
MEET OUR MODELS
At LoveIt we believe every woman can look beautiful no matter her age, shape or size. That's why we feature 'real women' & not professional models on our websites. Our models are all LoveIt customers. We want you to see how easy it is to look great just as you are. Right now. Today!
MEET OUR MODEL
Vivian
My days are super busy with two kids under 6 and a part-time job in a fitness studio that I really enjoy. I love flexible styles that I can easily dress up & down & that mix & match giving me many choices without having to think about anything other than shoes. At the Fitting Room I learned which colors & styles look great on me. I never get tired of exploring the fabrics & style choices. It's the ultimate 'ME' time when I can focus on what I want. Every woman should try it
Summer 2020
customer reviews
There's nothing like the feeling of knowing you look great. Most women over 30 find that gets more challenging. That's why LoveIt offers so much more than just pretty clothes. We help you with the 'what' & the 'how' so you don't end up with a bunch of stuff you never wear
