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Featured Products Want to look slimmer, younger &/or effortlessly beautiful? When it comes to women's fashion & style, you're in safe hands. LoveIt Collections are designed specifically for women over 30 who aren’t ready to look old, fat &/or frumpy. Choose from LoveIt's beautiful Ready-to-Wear options or use LoveIt Made-to-Order to customize your favorite styles with options for size, sleeves, length, prints, fabric types & more. Lacking in confidence? Visit LoveIt’s Fitting Room & put yourself in the hands of the experts. There isn’t a body shape or body sensitivity that our style gurus aren't familiar with. Why wait any longer to take the first steps to greater self-confidence?!
Our Categories LoveIt Ready-to-Wear collections are designed especially for women over 30. Each style has been created to expertly balance and/or smooth out curves, bumps and skin that isn’t as taut as it once was. Imagine a world where you can be over 30 and still find fabulous styles that fill you with confidence every time you wear them. LoveIt collections are designed in luxurious wash & wear fabrics that feel beautiful on the skin and are super comfortable to wear. Love the style but can’t see your size? LoveIt Made-to-Order allows you to customize your favorite styles by adding sleeves, changing lengths, prints, fabrics and more. Whether you choose from Ready-to-Wear, Made-to-Order or both, LoveIt collections offer superb quality that is designed to last.
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