casual cocktails

what to wear 2021

your perfect style | your perfect colour | your perfect fit

After a year in your lulu's it's time for a wardrobe reset and we've got a big line-up we know you'll love! 


Over the next few months you'll see new curve friendly styles, fabrics you'll lust over, and because we know you want to look good, feel confident AND do right by the planet, we've launched a new Get-Fitted service that teaches you how buy clothes that fit you perfectly, in-store and online


Customized Examples

Customize - because you're worth it

With LoveIt 'customize' it's easy and fun to buy clothes that fit you perfectly. In the good old pre-COVID days you didn't have the options you have now so make 2021 the year you make better choices for your comfort, your confidence and for the environment

Casual Bling Cocktail Dresses

casual Cocktail dresses

The weather is glorious, restrictions are easing, it's time for casual cocktails and to help you get started, you get to enjoy 20% off LoveIt cocktail dresses until the end of Feb 2021. And don't worry if you can't see your size, you aren't a standard fit or you want a different fabric - LoveIt 'customize' has you covered

The best independent boutique in Hong Kong

new? start here

Our passion is making sure you feel 100% confident in your appearance no matter what your age, shape or size. That's why we don't just sell beautiful clothes, we offer you expert fit & fabric advice and if you need a few tweaks to get the perfect fit - or a different colour, we offer you that too. And if that sounds too good to be true, you should know it's only just the beginning of why LoveIt continues to be voted one of the top independent boutiques in Hong Kong

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Be the first to know about hot new styles, limited edition fabrics and special deals that you only get if you're on the list


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