casual comfort 

zoom | brunch | staycations

your perfect style | your perfect colour | your perfect fit

2020 holidays are all about casual comfort. From intimate dinners to zooms calls we've got you covered with low-key luxe styles that are easy to dress up or down

LoveIt Turquoise Hoodie


Tis the season to be comfortable, so spoil yourself with a hoodie top that strikes the perfect note of low-key luxe and practical COVID comfort whether you're zooming, brunching or capturing a special moment after a hike

Casual Cocktail Dresses

casual Cocktail dresses

Get prepped for your special event - no matter how big or small - with midi and long dresses that look great with trainers or heels

The best independent boutique in Hong Kong

new? start here

Our passion is making sure you feel 100% confident in your appearance no matter what your age, shape or size. That's why we don't just sell beautiful clothes, we offer you expert fit & fabric advice and if you need a few adjustments to get the perfect fit - or a different colour, we offer you that too. And if that sounds too good to be true, you should know it's only just the beginning of why LoveIt continues to be voted one of the top independent boutiques in Hong Kong



LoveIt Black Leggings with White Ribbed Plush Cotton Shirt

high waisted


You won't need airbrushing with these leggings. The super high waist & dreamy thicker fabric combo mean you can kiss your muffin top goodbye - the perfect gift to You - from You!

Perfect Fit

Great Quality

fit tweaks available

shop your way discover

Take yourself on a path of personal discovery with 3 shopping experiences that seamlessly combine to make you feel confident because you look fab

LoveIt Fitting Session

Get Fitted

Discover the 3 reasons every woman should 'Get Fitted'

LoveIt Boutique

Shop In-store

Discover a shopping experience that will transform your confidence

Shop LoveIt Online

Shop On-line

Discover endless ways to bring your dream closet to life

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