zoom | brunch | staycations
your perfect style | your perfect colour | your perfect fit
2020 holidays are all about casual comfort. From intimate dinners to zooms calls we've got you covered with low-key luxe styles that are easy to dress up or down
SPOIL YOURSELF WITH A HOODIE TOP
Tis the season to be comfortable, so spoil yourself with a hoodie top that strikes the perfect note of low-key luxe and practical COVID comfort whether you're zooming, brunching or capturing a special moment after a hike
casual Cocktail dresses
Get prepped for your special event - no matter how big or small - with midi and long dresses that look great with trainers or heels
new? start here
Our passion is making sure you feel 100% confident in your appearance no matter what your age, shape or size. That's why we don't just sell beautiful clothes, we offer you expert fit & fabric advice and if you need a few adjustments to get the perfect fit - or a different colour, we offer you that too. And if that sounds too good to be true, you should know it's only just the beginning of why LoveIt continues to be voted one of the top independent boutiques in Hong Kong
You won't need airbrushing with these leggings. The super high waist & dreamy thicker fabric combo mean you can kiss your muffin top goodbye - the perfect gift to You - from You!
fit tweaks available
shop your way discover
Take yourself on a path of personal discovery with 3 shopping experiences that seamlessly combine to make you feel confident because you look fab
Discover the 3 reasons every woman should 'Get Fitted'
Discover a shopping experience that will transform your confidence
Discover endless ways to bring your dream closet to life