casual cocktails

beautiful & comfortable

There are two things for certain this summer: It's going to be hot and humid in Hong Kong and like it or not, most of us might want to check out but we can't leave. So if you're stuck here you'd better be prepared!

new this week

Your fabric choices are critical if you want to be comfortable in humidity. That's why we've stacked the racks with dresses, tops and skirts in plush cotton jersey. Plush cotton jersey feels like a second skin and it's wash & wear, giving you more time for the things you love

new?how we work

Our customers don’t shop with us because we sell the latest fashion trends - we don’t! They shop with us because we show them how to look and feel beautiful no matter what their age, shape or size. We're all about the WHAT and the HOW

Most women over 30 have curves or sag in places they wish they didn't. We design and sell women's fashion that balances curves and counteracts or hides sag. Once you've experienced the difference you'll never go back

LoveIt styles are timeless classics with a modern twist that you can purchase off-rack and repeat or custom order in your favorite colors & prints



beautiful fabrics

We believe a beautiful look starts with beautiful fabric



Beautiful 'wash & wear' fashion that you can buy immediately or customize



We believe every woman can look beautiful. At the Fitting Room we show you 'HOW'

summer 2020

Hong Kong summers can be brutal, but there's no need to stress. We've got you covered with easy 'wash & wear' classics that you'll find functional & fabulous

LoveIt Summer Skirts

Summer Skirts

Skirts that work: Brunch. School. Cafe. Office. Zoom. Wine O'Clock

LoveIt Summer Tops

Slimming Tops

Floaty tops that hide those extra Corona kilos. Wear with shorts, skirts & jeans

LoveIt Summer Dresses

Classic Dresses

Bold & classic. Soft & feminine. 9 to Dine. Date Nights. Hot Summer Days

Short - Midi - Maxi

Passion Killer Knickers

'Beat the Chafe' Knickers

Don't let thigh chafe, tummy or butt fat ruin your summer. Rescue yourself with PKKs. Check out the difference PPKs make...


It's time to take the stress out of getting dressed. You'll build confidence, save money & save the environment when you make better choices. What have you got to lose?

take the first step today


At LoveIt we believe every woman can look beautiful no matter her age, shape or size. That's why we feature 'real women' & not professional models on our websites. Our models are all LoveIt customers. We want you to see how easy it is to look great just as you are. Right now. Today! 

LoveIt Spring/Summer Prints 2020

My days are super busy with two kids under 6 and a part-time job in a fitness studio that I really enjoy. I love flexible styles that I can easily dress up & down & that mix & match giving me many choices without having to think about anything other than shoes. At the Fitting Room I learned which colors & styles look great on me. I never get tired of exploring the fabrics & style choices. It's the ultimate 'ME' time when I can focus on what I want. Every woman should try it

Summer 2020

customer reviews

There's nothing like the feeling of knowing you look great. Most women over 30 find that gets more challenging. That's why LoveIt offers so much more than just pretty clothes. We help you with the 'what'  & the 'how' so you don't end up with a bunch of stuff you never wear

LoveIt Wrap Dress
LoveIt Red Waterfall Jacket