Our Categories LoveIt Ready-to-Wear collections are designed especially for women over 30. Each style has been created to expertly balance and/or smooth out curves, bumps and skin that isn’t as taut as it once was. Imagine a world where you can be over 30 and still find fabulous styles that fill you with confidence every time you wear them. LoveIt collections are designed in luxurious wash & wear fabrics that feel beautiful on the skin and are super comfortable to wear. Love the style but can’t see your size? LoveIt Made-to-Order allows you to customize your favorite styles by adding sleeves, changing lengths, prints, fabrics and more. Whether you choose from Ready-to-Wear, Made-to-Order or both, LoveIt collections offer superb quality that is designed to last.