The maxi skirt
all occasion style
new this month
There are two days of the year in Hong Kong that I love the most: the first day of the year you can go sleeveless without looking like a tourist and the second - coming up soon in 2020 - is that FAB day when it's cool enough to wear long sleeves and your favourite pair of jeans without wilting
This month at LoveIt it's all about getting you ready for THAT day. From maxi skirts and off-shoulder tops to romantic midi-length ruffle dresses & slimline cardigans, my focus is bringing you beautiful style & unbeatable comfort that works no matter where you are
new?how we work
Our customers don’t shop with us because we sell the latest fashion trends - we don’t! They shop with us because we show them how to look and feel beautiful no matter what their age, shape or size. We're all about the WHAT and the HOW
Most women over 30 have curves or sag in places they wish they didn't. We design and sell women's fashion that balances curves and counteracts or hides sag. Once you've experienced the difference you'll never go back
LoveIt styles are timeless classics with a modern twist that you can purchase off-rack and repeat or custom order in your favorite colors & prints
Fall in Hong Kong is all about layers. We've got you covered with comfy mix & match styles that will take you from curling up on the couch to the office or a romantic night out
Skirts that work: Brunch. School. Cafe. Office. Zoom. Wine O'Clock
Layering tops that slim the arms, hide the tummy and softly contour where needed
Bold & classic. Soft & feminine. 9 to Dine. Date Nights. Dresses with Sleeves
Short - Midi - Maxi
Slimline Cardigans for every occasion. Perfect for layering. Perfect cover for your tummy & butt
Cropped - Short - Long
NOTHING TO WEAR?
It's time to take the stress out of getting dressed. You'll build confidence, save money & save the environment when you make better choices. What have you got to lose?
take the first step today
MEET OUR MODELS
At LoveIt we believe every woman can look beautiful no matter her age, shape or size. That's why we feature 'real women' & not professional models on our websites. Our models are all LoveIt customers. We want you to see how easy it is to look great just as you are. Right now. Today!
There's nothing like the feeling of knowing you look great. Most women over 30 find that gets more challenging. That's why LoveIt offers so much more than just pretty clothes. We help you with the 'what' & the 'how' so you don't end up with a bunch of stuff you never wear