About us
We design and sell clothes that fit you perfectly in beautiful fabrics that are comfortable to wear
Our unique shopping experience is devoted to one outcome - helping you look beautiful and feel confident no matter what your age, shape or size
we design clothes for your body shape & Height
The secret to feeling beautiful, stylish and confident is wearing clothes that fit
in beautiful fabrics that are comfortable to wear
The secret to feeling eternally young, healthy and attractive is wearing colours that highlight your eyes...
We Use Our Experience to Create Yours
Fitting Services
Our fitting services are designed to inspire and empower you to make choices that are good for your confidence, your lifestyle and the environment
We share the gems from over a decade of design & styling experience and show you how to make the best choices for your shape, height and features
2 ways to buy beautiful clothes
We want to make it easy for all women to buy clothes that look good so we offer two ways to shop
LoveIt Ready-to-wear
We sell a wide range of women's clothes in sizes XXS to Plus, that keep you covered for:
LoveIt 'customize'
We created our customize service because we listened to our customers frequently say 'I wish':
So we decided to make their wishes, and yours, come true!
With over 200 styles and fabrics to choose from, you're covered for every occasion. We help you choose the style, the fabric and the 'style tweaks' that will be YOUR secret sauce to looking effortlessly fab
A tailored experience just for you
Whether you're looking for a new dress or need a complete wardrobe reboot we know every woman has different needs which is we why recommend a shopping experience that's tailored to you
it's time to write a new chapter ...