About us

We design and sell clothes that fit you perfectly in beautiful fabrics that are comfortable to wear

About Us

Our unique shopping experience is devoted to one outcome - helping you look beautiful and feel confident no matter what your age, shape or size

We design clothes for your shape

we design clothes for your body shape & Height

The secret to feeling beautiful, stylish and confident is wearing clothes that fit

LoveIt Fabrics are comfortable to wear

in beautiful fabrics that are comfortable to wear

The secret to feeling eternally young, healthy and attractive is wearing colours that highlight your eyes...

We Use Our Experience to Create Yours

Fitting Services

Our fitting services are designed to inspire and empower you to make choices that are good for your confidence, your lifestyle and the environment


We share the gems from over a decade of design & styling experience and show you how to make the best choices for your shape, height and features

2 ways to buy beautiful clothes

We want to make it easy for all women to buy clothes that look good so we offer two ways to shop

LoveIt Ready-to-Wear

We sell beautiful clothes that you can buy and wear now if they are the perfect color and fit

LoveIt 'Customize'

With LoveIt 'customize' we make the style you love, in the fabric you love, with the tweaks you need to make it 100% perfect for you

LoveIt Ready-to-wear

We sell a wide range of women's clothes in sizes XXS to Plus, that keep you covered for:

  • Special occasions
  • Work
  • Weekends
  • Resorts & staycations
  • Lounging around
  • Maternity & nursing
  • Zoom calls

LoveIt 'customize'

We created our customize service because we listened to our customers frequently say 'I wish':

  • I wish it had sleeves
  • I wish it was longer
  • I wish it was my size
  • I wish it was different fabric
  • I wish it fit me
  • I wish I could order more
  • I wish...I wish...I wish

So we decided to make their wishes, and yours, come true!

With over 200 styles and fabrics to choose from, you're covered for every occasion. We help you choose the style, the fabric and the 'style tweaks' that will be YOUR secret sauce to looking effortlessly fab

about our models


To show you how easy it is to look good and feel great we only feature real LoveIt customers on this website. There's no faking it - real confidence makes you shine. If you love how they look, it's time to discover how they shop!



A tailored experience just for you

Whether you're looking for a new dress or need a complete wardrobe reboot we know every woman has different needs which is we why recommend a shopping experience that's tailored to you

it's time to write a new chapter ...