About us

We design and sell clothes that fit you perfectly in beautiful fabrics that are comfortable to wear

About Us

Our unique shopping experience is devoted to one outcome - helping you look beautiful and feel confident no matter what your age, shape or size

LoveIt Fabrics are Comfortable

we design clothes for your body shape & Height

Imagine a closet full of clothes that make you look and feel confident 24 x 7 - whether you're relaxing on a staycay, looking for love, at a special event, or a rising talent at work

 more
LoveIt Fabrics are comfortable to wear

in beautiful fabrics that are comfortable to wear

Imagine super comfy clothes that never need ironing in colours that will have you drowning in a sea of compliments every time you wear them

 more

We Use Our Experience to Create Yours

Fitting Services

Our fitting services are designed to inspire and empower you to make choices that are good for your confidence, your lifestyle and the environment

We share the gems from over a decade of design & styling experience and show you how to make the best choices for your shape, height and features

 learn more

2 ways to buy beautiful clothes

We want to make it easy for all women to buy clothes that fit perfectly, look fab and feel comfy - so we offer two ways to shop

LoveIt Ready-to-Wear

We sell beautiful clothes in standard sizes, that you can buy and wear now

LoveIt 'Customize'

Our customize service is ideal if you aren't a standard size, if you have your heart set on a specific colour or you want to change a detail, like adding a sleeve or changing the length

LoveIt Ready-to-wear

Stylish, comfy clothes in standard sizes that you'll love for:

  • Special occasions
  • Workwear
  • 9 to wine o'clock
  • Resorts & staycations
  • Lounging around
  • Maternity & nursing
  • Zoom calls
  • Cafe meetings
  • Date nights
 shop now

LoveIt 'customize'

Use our 'customize service' to order a style that's perfect for your shape, height and size and ticks EVERY item on your wish list

With over 200 styles and fabrics to choose from, you're covered for every occasion

And don't worry, we are experts in fit and can help you choose the style, the fabric and the 'style tweaks' that will make you the envy of everyone you know

 how it works

about our models

We don't offer wordy testimonials, just pics of real LoveIt customers taken on a mobile phone. If you love how they look, it's time to explore how they shop



A tailored shopping experience just for YOU

Whether you're looking for a new dress or need a complete wardrobe reboot, we know every woman has different needs which is we why recommend a shopping experience that's tailored to you

 are you ready?

get ready for your new adventure in style