Seeing my girls point in the right direction was quite a revelation!

LING S

Plunge Bra

Why you need this guide

The purpose of this guide is not to sell you a new bra. It's to help you understand whether you have the right bras. And if you don't, we want to help you know what to look for next time you buy one. We care because…

We design and sell clothes for women over 30. Our customers shop with us because we help them choose clothes that make them look and feel great. The reason we check their bras is that the right bra sets the foundation for everything else and we want to help our customers shine!

I created this guide because 90% of my NEW customers don't own the right bras and aren't aware that their bras can make them look and feel older, fatter, frumpy or self-conscious... 

My new customers are often amazed at the difference a bra can make to the way they look. It's one of their biggest Ah-Ha's. Many wished they had known this years ago...

This is why I want to share the 5 Essentials about Bras that every woman should know. The right bra should offer you a lot more than comfort alone!

If you aren't 100% satisfied with your appearance checking your bras is the first place to start!

don't blame your body!

Wearing the wrong bras can make you feel self-conscious. Correcting your bras is Step 1 to self-empowerment if you feel like you...

  • Have a big tummy
  • Have chunky/fat upper arms
  • Have disproportionately wide hips
  • Have fat wings, jiggle, and lumps
  • Are matronly, frumpy, or unstylish
  • Constantly need to cover up or hide your body

the difference right & wrong

I did a google search and found 202,000,000 results on which bras are best...

But there's not a lot of practical advice that helps you choose the bra that's right for you. That's because most focus on the features rather than the benefits 

So I'm going to start this guide by showing you the difference between right and wrong...

Right and Wrong Bra

It's easy to spot the benefits of the right bra when you see two images of the same woman wearing the same top - side by side!

I've worked with thousands of women over the past 10 years and I've never been asked to help anyone showcase their saggy boobs, big tummy, or poor posture... 

Yet this is where many women end up by default because they don't know how the right bra should look - on themselves! 

You can spend countless hours and $$ on workout sessions, diets, hairdos and manicures. But none of these can transport you to the land of self-confidence like wearing the right bra. It's an instant, life-long fix!

Let me show you the problem and then how to fix it...

the problem some examples

When your boobs are pointing south it's like painting a bullseye on your stomach. That's where your focus will go! And for many women this can have a domino effect...

The Wrong Bra

the problem

the wrong bra has a domino effect

Wrong Bra Vicious Circle Chart

Top 5 mistakes

These are the most common mistakes women make when it comes to their bras:


Neckline & Bra Style Mismatch

If your necklines and bras don't match your eyes will tell you something's not right. Your focus will go straight to your tummy!

The Gap between Bust & Bra Cup

The fastest way to look a decade older is a bra cup that doesn't fit your bust perfectly. Bra cup gaps allow your boobs to sag, downwards. Your posture will sag too!

The Wrong Padding

Bras that add padding from the bottom of the cup will make your upper arms look bigger, your shoulders look broader and your neck look shorter!

Too Much Lace

Lace bras might make you feel sexy when you're getting your gear off but they often let your boobs sag and it's all downhill from there!

Straps Are Too Long

If your bra straps are too long your girls will be pointing south because they won't have enough support!

Top 5 mistakes

These are the most common mistakes women make when it comes to their bras:


Neckline & Bra Style Mismatch

 If your necklines and bras don't match your eyes will tell you something's not right. Your focus will go straight to your tummy!

The Gap between Bust & Bra Cup

The fastest way to look a decade older is a bra cup that doesn't fit your bust perfectly. Bra cup gaps allow your boobs to sag, downwards. Your posture will sag too!

The Wrong Padding

Bras that add padding from the bottom of the cup will make your upper arms look bigger, your shoulders look broader and your neck look shorter!

Too Much Lace

Lace bras might make you feel sexy when you're getting your gear off but they often let your boobs sag and it's all downhill from there!

Straps Are Too Long

If your bra straps are too long your girls will be pointing south because they won't have enough support!

the fix

The first step to buying the right bras is to trust your eyesight! 

All you need to do is train yourself on what to look for. If your girls are pointing south you already know that you're not going to love your look 100%

You can use the next part of this guide to get started in the right direction...

But first, check out the benefits!

the benefits

The right bra helps reverse the visual signs of aging

the right bra

creates the foundation for:

  • A slimmer tummy
  • Improving your posture
  • Slimming your underbust
  • Balancing your shoulders and hips
  • Slimming your upper body and arms
  • Wearing clothes you never thought possible
  • Improving confidence in your appearance

5 bra essentials

5 Essentials You Need to Know About Bras
  1. 1
    Bra styles and necklines MUST match
  2. 2
    Lift (padding) should be from the side, not the bottom
  3. 3
    The best bras are plain and boring to look at
  4. 4
    Straps must be fully adjustable
  5. 5
    The cup must fit your bust perfectly
Plunge Bra

bra checklist

The ideal bra should:

  • Gather your girls to the midline
  • Give your girls a soft cross-diagonal upward tilt 
  • Give you the ideal shoulder/nipple/hip ratio
  • Have fully adjustable straps that support your girls
  • Be very comfortable to wear

If a comfy bra could make you look kilo's lighter, a decade younger, or more attractive and confident, would you go to the ends of the earth to buy one?

If you're in the 'hell yes' camp, this guide is for you!


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