The women featured on this site are all 'real women' over 30. These wonderful ladies are not professional models - they wanted to be part of the LoveIt mission to illustrate that all women can look naturally beautiful no matter what their body shape, age or size. Some of these ladies are curvy, some aren't. Some have busy careers, others don't. Some have kids, others are childfree. Some love to wear make-up & have the time, other's don't have time to think about makeup, let alone find time to apply it. All of these ladies have their natural beauty in common. They all have rich, vibrant personalities & we hope we have done justice in capturing the essence of their characters as they go about their busy lives.