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a new shopping experience

your perfect style | your perfect colour | your perfect fit

What you wear can make or break your confidence. When it comes to fashion and fit, we know what makes the difference between you feeling fat or slim, frumpy or stylish, blah or beautiful 


That's why we do so much more than just sell beautiful clothes

Melissa Gecolea Wears LoveIt Wrap Dress

New? start here

You can't fake confidence. Are you ready to discover a whole new way to shop for clothes that make you feel good and look great? 

What to Wear Holidays 2020

WHAT'S NEW

We've made it easy to know what to wear this holiday season with casual comfort styles that you can wear with trainers, heels or your fav fluffy slippers

OUR MODELS



We want to you to see - with your own eyes - that you don't have to have the perfect body, be a standard size or be under 30 to look beautiful. That's why we only feature real LoveIt customers on this website, not professional models


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