Live your story with confidence

LoveIt fitting sessions are designed to help you buy the right clothes so you can be a confident leading lady in the next chapter of your story no matter what your shape, age or size

New to LoveIt? 100% of your first fitting cost can be offset against a purchase within 30 days of completing your session


get Fitted Get Results

There is no mistaking the warm glow of self confidence. If you're not feeling the love when you look in the mirror, Get Fitted and change your game


LoveIt offers you a unique shopping experience that's tailored to your needs


Shop all the beautiful clothes that are available for purchase and delivery right now


Customizing is the new black! Find out how it works and why you should try it


Find out the top 3 reasons why you should get fitted before you buy any more clothes