Change the way you shop & build a better world
The fastest way to make a difference is to STOP buying clothes you'll rarely or never wear. The key to making this change a permanent part of your DNA is to learn how to consistently choose clothes that fit you perfectly, in colours that accent your eyes, in fabrics that feel beautiful to wear
Why? Because most of us don't throw away clothes we look good in and get compliments wearing until they are threadbare. These clothes become core to our identity, confidence & experiences. The rest ends up in landfill!
3 steps you can take now
Learn the art of fit, fabric, and colour that's specific to YOU! Once you see the light, saying 'NO' to fast fashion fads that you'll never wear will become an easy 'no-brainer' instead of making you feel like you're taking one for the team
Apply the Rule of 3
Applying the rule of 3 will stimulate your creative side. The rule states that if you can't see at least 3 different ways to wear it, DON'T buy it. Applying the rule before you buy makes it easier to remember what you already have and to decide what you really need. If in doubt, leave it out!
Embrace the 'customized' trend
Customizing your clothes ensures you get the perfect fabric, colour and fit no matter what your shape or size. It gives you the chance to curate your own style, unleash your creative side, and feel deliciously self-satisfied every time you look in the mirror
LoveIt offers a unique shopping experience that empowers you to make better choices
TAKE THE FIRST STEP TODAY