How to Shop when


High street/online shopping when you're not a standard size or fit can be a miserable experience. You either have to miss out on something you love or make-do with something that isn't quite right

Thankfully those days are over. These women aren't a standard size or fit but they all look beautiful and confident and they never miss out on styles and fabrics they love. Want what they have? Learn how they shop!


LoveIt offers a unique shopping experience that's tailored to your needs 


90 minutes is all it takes for a life-time of confidence. Aren't you worth it?


Customizing is the new black! Find out how it works and explore real examples


Get inspired by LoveIt RTW - every style can be customized or tweaked for you

Frequently Asked Questions

What is a standard size?

The concept of a 'standard size' came from the early days of mass market fashion. Standard sizing allowed manufacturers to be more efficient in the cutting process. Sizes were based on core measurements for bust/hips and waist. When vanity sizes became 'a thing' the idea of a standard size became more art than science. These days designers make it up as they go along so blame the clothes, not your body if you can't find a size that fits

What is a standard fit?

There is no clear definition of what a 'standard fit' means but here's a useful way to understand how it works. Whether a garment fits you perfectly depends on how close your body proportions and height are to the fit model(s) used in developing the silhouette. For example, if the fit model was 5'8 and you are 5'3, the vertical proportions of the garment won't fit you properly even if your bust measurements are the same. When this happens you won't look great and you will either never wear it, or you will always feel like something isn't quite right. When you 'Get Fitted' you'll learn what aspects of fit to look out for and you'll never look back!

What's the difference between style and fit?

A 'style' is another name for a garment pattern. 'Fit' is a term that is often used literally (ie: it's too big or small) and figuratively. For example, 'it's not a great fit' refers to an element of the style that is not flattering on your specific body shape. 

Why do I look frumpy?

When you look frumpy it means there is something wrong with the style or the fit, or both. The most common reason is because the vertical proportions of the garment aren't directly mapping to your vertical proportions. For example, if the average 'fit model' used to develop the style was 11" from shoulder to bust and you are 9" the whole garment will be sitting 2" lower on you than where it was designed to sit and this can make you look frumpy. When you 'Get Fitted' we show you how this works on YOUR body and the 'tweaks' that will take you from frumpy to FAB no matter where you shop

Why do I look unstylish?

You can look 'unstylish' when the horizontal proportions of a garment don't map directly to your horizontal proportions. For example, if the average 'fit model' used to develop the style was 36"/25"/38" and you are 36"/25"/27" the garment will fit perfectly at your bust and waist but not around your hips. The excess fabric can make the style look like it doesn't fit you properly, and even though it might be comfortable, you won't look stylish wearing it. When you 'Get Fitted' we show you how this works on YOUR body and how to use 'tweaks' to go from 'blah' to blooming with confidence and style

Why is it hard to find clothes that fit?

Fabric types significantly influence the fit of a garment on YOUR body. For example, non-stretch fabrics make it very challenging to get a great fit if your shoulder, bust, waist and hip measurements aren't similar (eg: 34"/34"/34"/34"). That's why cotton shirts will always pull across your back and bust but gape at the waist; that's why linen pants that fit your hips and butt gape at the waist; that's why a silk dress will fit your bust and waist but pull across your hips. Non-stretch fabrics force you to buy the size that fits the widest part of you and that's where the wheels fall off, because tweaking a ready-to-wear style in non-stretch fabric is often not easy, especially if it's the vertical proportions of the garment that don't map to yours. When you 'Get Fitted' you learn which fabric types will give your shape the best fit