Are you looking for modern, stylish size 12 US women's clothes that make you look attractive and feel confident? We know it's easier to find gold than find clothes that fit your curves perfectly. That's why we offer a unique way of shopping that gives you options you've dreamed of but never thought possible...

We know it can be challenging to find the perfect fit so we sell stylish size 12 US women's clothes as Ready-to-Wear fashion which you can buy off rack either online or in our can choose a style and use our customize if you need a few tweaks to get the perfect fit. We also offer a tailormade service that you can use for formal gowns or tailormade dresses and suits. Whatever you need, whatever your brand of curves is, we've got you covered!

Our goal is to leave no stone unturned in helping you look your best!

You might have guessed by now that we aren't just an ordinary clothes shop that leaves you to figure everything out for yourself...

Before you shop like you've always shopped, let me explain why our 'customized clothes service' could be the secret weapon you've always wanted in your self-confidence tool kit...

Why use our Customize Service? If you've ever experienced the frustration of loving a dress or top but it just didn't fit or do you justice, you'll love our customizing option. We offer this service because we are specialists in designing
clothes for curvy women. We know, better than anyone, that the difference between looking slim and attractive vs fat and frumpy lies in getting the small details right!

Take a look around you and try and find other size 12 US women who are exactly the same height as you, with the exactly the same proportions as you from neck to bust, bust to tummy, tummy to hips, hips to knee and knee to ankle. The truth is that you'll be able to count them on less than one hand. We know from styling 1000s of size 12 women that most need some tweaks to get the right fit...

Feeling confident about your appearance lies in wearing clothes that fit you perfectly from top to toe. For example...

Did you know that if the waistline of a garment is slightly too high or too low it can make your stomach look 3-4 pounds bigger than it is!! And honestly, that's just the tip of the iceberg. It can also make your posture look saggy too! If you're looking for size 12 US women's clothes that make you look and feel beautiful, click on this link to explore all the benefits of Customized ClothesAnd if you think you need help working out what to wear you can click here to check out our styling services first!

OK, let's go shopping! Below is a list of every category we sell in size 12 US women's clothes. But first let me give you a quick tip...

Our online store shows all of our styles, whether we have them in stock or not. If you find a style you love that's not in stock in your size, you can also use our 'customized service' to order it. And, if a style you love is routinely out of stock it means that >80% of our size 12 US customers customize the style to get the perfect colour or fit!

Who Shops With Us?

Women who want to look effortlessly stylish and confident
LoveIt Solid Colors


news host

LoveIt Figure Hugging Styles



LoveIt Wrap Tops



LoveIt Model Ruoxu L


finance analyst

Why Shop With Us?

Sharon Miller

LoveIt customize service is fantastic. I've been using it for a few years now and I almost never shop any other way. My arms are a bit big and I used to find things a bit tight across the shoulders and until I started using this service I hardly wore dresses because I could never find ones that looked good. Now it's a whole different world. I can have whatever I want and I just repeat order the styles I love and they know my measurements already - it's super easy. The quality is so good I am happily still wearing clothes I bought 5-6 years ago. Its a bit more expensive than high street but totally worth it. I never used to get many compliments, now I get them often and I love that feeling. I love the 'no ironing' too!

LoveIt Size 14 US Women's / Size 16 UK Women's clothes

Meet Shana

Shana is an executive, not a size 12 US fashion model. But you wouldn't know it. She exudes a soft, vibrant confidence that comes from being comfortable in her own skin!

But it wasn't always this way. Like many plus size women over 30, Shana didn't know which styles suited her until a friend referred her to LoveIt...

We helped her find her style groove and the best size 12 US women's clothes

I mean, wouldn't it be amazing to have a closet full of clothes that make you look great even on 'fat days' when you feel like crap? Don't you want that easy confidence, just like Shana has? If you're ready to shine, follow the steps below...


Firstwe recommend you check out our Ready-to-Wear collections. We feature real customers on our website so you can see how our clothes look on women with plus size curves similar to yours

Nextwe recommend you get the low down on how our 'customizing' service works because almost all of our plus size 18 customers use it. And it you love how Shana looks, you'll love the benefits that our customize service will give you too...

Then, if you need guidance we recommend you explore our  Styling Services and Transformation Packages. There are packages to suit every budget — and getting help will increase your confidence much faster!

And, to help you get started with other plus size style tips, you might like to check out our FREE Bra Guides below. And if the thought of bras worries or frustrates you, we can help you with guidance on where to buy the rights bras too...