The ultimate plus size style guide for plus size over 50 fashion
what is plus size fashion?
Plus size fashion is defined by Wikipedia as clothes designed for ladies with bigger proportions. This 'for plus guide 2023' is for women over 50 with bigger proportions who want to look good and feel confident
3 key questions for plus size women over 50...
When it comes to plus size fashion for over 50 women there are 3 important questions to ask yourself before you buy clothes:
- 1Do I want to buy clothes that make me look younger?
- 2Do I want to buy clothes that make me look slimmer?
- 3Do I want buy clothes that make me look stylish?
how to dress at 50 plus to look and feel confident
If you answered 'yes' to any of the questions above follow these 3 golden rules:
- 1Only buy clothes that fit your 5 torso length measurements 100%
- 2Only buy clothes in your eye-popping colors
- 3Only buy clothes that balance your proportions
Let's break each of these down into steps so you know what to do...
Step 1: how to buy clothes that fit your 5 torso length measurements
Let's start by understanding what your 5 torso length measurements are and why they are essential...
5 Essential Torso Length Measurements
Make sure you buy clothes that fit your torso length measurements 100% from:
- 1Shoulder to underarm
- 2Neck to under bust
- 3Under bust to natural waist
- 4Natural waist to hip
- 5Hip to knee
why are your torso length measurements so important?
The best way to understand why your torso length measurements matter is to show you what happens when there's a mismatch between you and your clothes.
In the example below the top is too long from the shoulder to the underarm allowing the entire garment to sag. When this measurement is wrong, nothing else matters. Here's why...
If the 5 torso length measurements don't match yours this happens...
- 1Your tummy looks bigger
- 2Your hips/thighs/arms look bigger
- 3You look frumpy
- 4You look older
- 5You look unstylish
how to buy clothes that fit your torso measurements 100%?
There are 3 ways to buy plus size over 50 fashion:
the problem with ready-to-wear clothes
Ready-to-Wear clothes are great if they fit your torso length measurements perfectly but there's a 90% chance they won't. It only takes one of these measurements to be wrong for your clothes to make you look dowdy and old which isn't on the goal list for most modern women who want to know how to dress at 50 plus. The good news is that there are alternatives...
alternatives to buying ready-to-wear clothes
If you can't find ready-to-wear plus size fashion that fits your torso measurements perfectly there are two great 'made for you' alternatives:
the advantages of 'made for you' clothes
Customized clothes and tailormade clothes are similar in that they are both 'made for you' or 'made to measure clothes'. The main point of difference is that 'customized clothes' are made from modifications to an existing pattern making them broadly more affordable than tailor made clothes which aren't!
For plus size over 50 fashion both options provide significant advantages:
- 1Your clothes will fit your torso measurements perfectly
- 2You can choose 'eye popping' colors (more on this later)
- 3You can choose styles that balance your proportions (more on this later too)
examples of customized clothes for women
The best way to understand the benefits of custom plus size clothes is to show you how they look on plus size women who are just like you — ie: they are our customers, not professional models. Once you've experienced the difference you will never go back to ill-fitting clothes...





















step 2: how to buy clothes in your 'eye-popping' colors
The next step in our plus size style guide for women over 50 is buying clothes in your 'eye-popping' colors...

What are Eye-Popping Colors?
Your 'eye-popping' colors are single color or multiple color combinations that draw focus naturally to your eyes
Your 'eye-popping' colors will:
Why Most Ready-to-Wear Fashion Makes you look older
The problem with fast fashion is that it's based on color themes that look great on young skin tones. For example, women in their 20s can wear off-white, beige, and creams without looking 100 years old. But most women over 50 can't. That's because colours like off-whites and nudes bring out the sallowness in almost all skin tones. In your 20s these colors can make you look washed out and tired without makeup, but in your 50s these colors make you look old and makeup won't help
Wearing clothes in your 'eye-popping' colors can make you look a decade younger than you are which is why it's the second step in this plus size style guide for women over 50
Your Eye-popping Colors Can change...
Your eye-popping colors are unique to you and they can change when you change your hair or eye-brow color...
That's why the best process for understanding which colors are best for you doesn't rely on color swatches that are redundant the second you change the color of your hair!
How to Identify Your Eye-popping Colors
The best way to identify your eye-popping age-defying colors is to learn a process known as 'eye-popping' color methodology. There are two ways to do this:
- 1If you want to see transformational results quickly we recommend you hire a personal stylist who specializes in 'eye-popping' color methodology
- 2The slow way — follow 'How to Look Younger Using Color' created by a personal stylist/fashion designer who created the 'eye-popping' color methodology
Comparison of Benefits
Work with a Personal Stylist
DIY Style Guide:
Step 3: how to buy clothes that balance your proportions
The final step in this plus size style guide for women over 50 is about buying clothes that balance your proportions. But what does balancing your proportions mean and how do you do it? Let's start with a 'Before and After' example...

Clothes that Balance Your Proportions will:
The problem With Ready-to-Wear Fashion
The problem with ready-to-wear plus size fashion for over 50 women is that it's very difficult to find clothes that fit your 5 torso length measurements perfectly (Step 1). If step 1 isn't right there's a strong chance that the clothes will make your tummy/hips/butt etc look bigger and unless you're super confident you will have a strong desire to hide under loose-fitting clothes which can make you frumpy and old! But...
Once the 5 torso measurements fit yours you can modify the shape to balance your proportions. As you can see, the result is slimmer, younger and beautifully balanced plus size curves!
what does balancing your proportions mean?
You can't buy clothes that balance your proportions if you don't know what that means. When your clothes balance your proportions they:
- 1Create the illusion of length where you are disproportionately short
- 2They create breakpoints where you are disproportionately long
- 3They make your bust look smaller or bigger
- 4They make your hips look slimmer or wider
- 5They make your shoulders look slimmer or wider
- 6They make your upper arms look slimmer
- 7They make your arm length look longer or shorter
- 8They make your leg length look longer or shorter
- 9They make your thighs/butt look smaller or bigger
- 10They make your neck look longer or shorter
- 11They make your waist look wider or slimmer
The benefits of Clothes That Balance Your Proportions
For example, many plus size women feel self-conscious about their tummies. The natural instinct when you feel 'tummy-conscious' is to wear loose-fitting clothes that 'hide' but this can make you look frumpy, old and often much larger than you are...
The 'Before and After' example below illustrates how different styles can make a big tummy look instantly slimmer. The benefits of wearing clothes that balance your proportions is how you make 50 the new 30. It keeps you looking stylish and young!

Clothes that Balance Your Proportions:
which clothes balance Your proportions?
Working out which styles create proportional balance on your own is challenging for most women because there is a long list of things to consider. If your 2023 goal is to look younger, slimmer or more stylish, the fastest way to achieve it is to work with a personal stylist who specializes in plus size fashion
How to Buy Clothes that Balance Your Proportions?
Once you know which styles are best for your specific needs try shopping with ready-to-wear plus size fashion brands first to see if they sell the right style with the 5 torso length measurements you need in any of your 'eye-popping' colors or prints
If you can't find what you need with ready-to-wear fashion brands we recommend you explore 'made for you' options because you are better off having 3 outfits that make you look and feel fabulous than 20 that don't!
Key topics covered in this plus size style guide:
In summary, the best plus size over 50 fashion has 3 essential attributes. They are:
- 1Clothes that fit your 5 torso length measurements 100%
- 2Clothes in your eye-popping colors
- 3Clothes that balance your proportions
If you need help working out the styles that balance your proportions and which colors make your eyes pop we recommend you work with a personal stylist who specializes in plus size fashion
If you can't find ready-to-wear plus size fashion with your essential attributes we recommend you explore 'made for you' options:
Why Shop With Us?
We offer an integrated shopping experience for plus size women. We will help you buy plus size fashion that meets 100% of your essential requirements. LoveIt offers: