It's the ONLY cardi that will make you feel effortlessly confident in the post COVID world. Every woman needs one!!!

Most cardigans are shapeless and boxy which is exactly what you DON'T need when you're over 30, over COVID and want to get back in the game of looking effortlessly stylish without...well...the effort!

Our Slimline Cardi solves all your problems so you can kick back, relax and enjoy summer!!

Here's why our Slimline Cardi

will  SAVE YOU...

  • Slimming contour to hide COVID kgs
  • Stretchy, breathable & wrinkle free
  • Colours that go with everything  
The slimline Cardi looks great on everyone

the slimline cardigan

3 stunning choices

the cropped slimline cARDI

Designed to accentuate your underbust, the cropped slimline is ideal for fitted tops and flowy bottoms

the short slimline cardi

Designed to accentuate your underbust AND hide your tummy from the side view, the short slimline is a 24x7 staple that works with everything

the long slimline cardi

Designed to accentuate your underbust, hide the tummy, butt, upper thighs AND love handles, the long slimline cardi gives you confidence from every angle

the back story

LoveIt Cropped Cardi Back View

the cropped

LoveIt Short Black Slimline Cardi CA-1-E-S-CJ FT1 Front

the short

LoveIt White Long Slimline Cardi CA-3-E-S-CJ FT402 Back

the long


Our customers love to inspire you to create your own slimline style. Check out some of their fav looks here....

should you customize?

We know that every woman is unique so we give you the option to customize if you need to

These are the top reasons our customers customize their cardis...

Big Upper Arms

Need some extra wiggle room across the upper arms without going up in size? With 'customize' uncomfortable sleeves will be in your forgotten past!

Body Length

Extra tall or short? With 'customize' it's easy to get the exact length you need so you don't look frumpy and unstylish

Sleeve Length

Don't want long sleeves? With 'customize' you can choose whether you want cap, elbow, 3/4 or somewhere in between

Faster than 'Back in Stock'

If you have your heart set on a colour that's sold out in your size use 'customize' to get it faster without any additional cost

Easy Reorders

Ordered before and want the same again in a different colour? Use 'customize' to browse all the fabrics and then simply click "I've ordered before and want the same again". If it's in stock, we'll ship it and if it's not, we'll make you one!

Super Saver Deal


You missed out!

To celebrate the beginning of a new era we are giving you the chance to buy 1 of our best-selling slimline cardigans and enjoy 20% off a second one. Your discount will auto apply at checkout

Rock solid confidence

Jenny Hillsborough

Long, short, cropped - I have them all in my fav 'pop' colours. You'll enjoy the cool, comfy fabric even on the hottest humid days

need some help?

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1801/18F Car Po Bldg, 18-20 Lyndhurst Terrace, Central, Hong Kong