a fresh approach to shopping for stylish plus size clothes in hong kong

Welcome to LoveIt, where we believe that style is for everyone, no matter what size or shape you are. As a fashion brand that caters to larger sizes, we understand the challenges of finding stylish and flattering clothes in Hong Kong. That's why we offer a range of customized options, tailored to fit and flatter your curves...

From ready-to-wear pieces to bespoke tailoring and plus size styling advice, we have everything you need to elevate your wardrobe and feel confident in your own skin!

Keep reading to discover our unique approach to style and fit for plus size women over 50 in Hong Kong...

LoveIt Customized Plus Size Casual Outfits
say goodbye to ill-fitting clothes and hello to effortless style!

the struggle to find stylish clothes for curvy women in hong kong

Hong Kong is known for its international fashion, but when it comes to plus size clothing options, our beautiful city falls short, especially for women over 50 looking for stylish outfits that fit well, flatter curves and have a contemporary look and feel!

We understand the frustration of limited options! That's why we revolutionized the whole plus size clothes shopping experience

Your One-Stop Shop for plus size clothes and style advice

When it comes to clothes shopping, we offer 3 easy and fun ways for women over 50 to buy stylish clothes that makes you look good and feel confident. Whether you need comfy casual wear or a bespoke evening gown we've got you covered!

And we help you with knowing 'what to wear' and 'how to wear it' too!

LoveIt Tailormade Evening Dresses
Flawless fit, flawless confidence

1: stylish ready-to-wear Outfits for Women Over 50 who are a standard size and fit

LoveIt's ready-to-wear collection is designed to flatter women who are a standard size and fit. Our collection includes stylish, contemporary clothes designed for curves, ensuring you feel confident and comfortable wherever you go!

Check out the range of stylish off-rack options available up to plus size 18 / 20 below:

LoveIt Tailor Made Dresses for Women Hong Kong 2023
 made to fit your curves, designed to make you glow

option 2: made to measure clothes

We know that most plus size women over 50 aren't a standard size and fit which is why it's a challenge to find off-rack clothes that are comfortable and make you look good!

That's because some of us are short, some of us are tall, and some of us need more wiggle room over upper arms, bust, tummy, hips, butt and back...

That's why we've revolutionized plus size shopping by offering hundreds of STUNNING fabrics as well as 200 pre-defined styles that you can customize to get the perfect fit. At LoveIt, we help you create your own style story that makes you look and feel stylish, younger, and confident. Check out the video to see how much fun you're going to have...



LoveIt's tailormade service covers all plus sizes, making it easy for women who need sizes larger than plus size 18 / 20 to buy clothes they love, and giving all plus women the freedom to order styles that aren't available in our made-to-measure collection...

We can create an outfit that's uniquely yours and flatters your curves no matter what your size!

Whether you need a casual dress, outfits for work or a bespoke gown, our expert team will guide you through the process, ensuring that the final garment is perfect for you...

Not sure what's best for you? Talk to us on whatsapp or visit LoveIt Boutique and we'll guide you

How to make you look younger
Embrace your sensual side with a plus size wrap dress

LoveIt's Fabric Collection - A Wide Range of Options that flatters curves

LoveIt offers a stunning range of fabrics to choose from, including stretch jersey fabrics that are light, comfortable, and ideal for women with curves. Our collection also includes various prints and colors, giving you the freedom to express yourself and find the perfect outfit for any occasion...


How to make you look younger
stylish outfits for plus size women over 50

Get Personalized Help from a Stylist Who Understands Your Body

At LoveIt, we understand the unique style and fit needs of women over 50, especially those going through menopause...

That's why we offer the expert guidance of a personal stylist to help you find the perfect outfits for your body type, personal style, and occasion. Our stylists and designers will work with you to create a look that makes you feel confident, comfortable — and younger!

LoveIt Styling Over 50
style advice for a look you'll love

Enjoy an Inclusive and Supportive Shopping Experience

At LoveIt, we believe that every woman deserves to look and feel her best, regardless of her size or shape. That's why we offer an inclusive and supportive shopping experience...

Our boutique is warm and welcoming, and we provide free private shopping for those who prefer to a relaxed experience without the distractions of others. Come and see us in-store to experience the LoveIt difference!

Fashion for 50 + women
comfortable clothes that make you feel good as your hormones change

clothes packages to make Refreshing Your Wardrobe affordable

Do you want to revamp your wardrobe with stylish and comfortable outfits that fit perfectly? LoveIt offers a range of clothes shopping discount packages for women who want to reboot and refresh their closet...

Our clothes shopping packages offer a range of options to suit your needs and budget. Visit us in-store to find out more about our special offers!

LoveIt Clothes Shopping Discount Packages
clothes shopping packages for every budget

Book a Private Shopping Session or Visit Our Boutique Today

Are you ready to elevate your style and feel confident in your outfits? Book a private shopping session with us, and our expert stylist will guide you through our collection of outfits for plus size women over 50...

Alternatively, visit our boutique in Hong Kong to experience our warm and friendly atmosphere and find your perfect outfit. We can't wait to help you look and feel your best!

LoveIt Style Makeover and Clothes Shopping Packages
want to look younger, slimmer, more stylish?

WHY plus size women over 50 shop with US...

Our shopping experience is designed to make buying stylish outfits for plus size women over 50 easy and fun. From styling advice to buying comfortable clothes that fit you like to glove, we've got you covered...


Experience and Expertise:

Our team of designers and stylists have years of experience creating stylish outfits for women over 50


We offer plus size women over 50 three ways to shop for clothes that fit perfectly, feel comfortable and make you look great. With our flexible shopping options, styling advice and clothes packages, shopping for clothes has never been more fun!

LoveIt Plus size Outfits for Women Over 50

'Seize the moment' in the perfect outfit – life's too short for anything less

Before: It had always been daunting for me to shop for clothing as I lacked the confidence to try new styles and colours.

After: It was my first styling session to learn about my body shape and colours for my complexion. Catherine has shown & styled me to discover what would work & I have had so much fun learning these skills. These new skills have enabled me to build up a classy & gorgeous wardrobe of dresses & separates for work and play.

Comments from friends & colleagues were so complimentary and have been stopped on the street to be asked about my gorgeous pieces. Very grateful to have discovered this little gem & highly recommend a visit.

Ling Suter 

LoveIt Styling Services Review

Before: I don’t want people to say “how sweet, he brought his wife”.  I want people to think - who is that woman?  I can feel her positive energy. I need to meet her.  

After: When people meet me now they see a butterfly. Confidence shining through. They will never know the journey of self-discovery that I have taken. That will be our secret.  Thank you LoveIt.  I not only “Love it”, I love Me!

Irene Levy

LoveIt Styling Services Review

Before meeting Catherine I used to shop thinking I had to cover my curves and the additional weight gain. I felt frumpy and uncomfortable with no style.

After: Catherine shares easy-to-apply style steps and has you feeling positive about your body shape in no time at all. With colour and style matching and tips and tricks, I watched, with my own eyes, my shape and size change by at least 2 sizes “optically” - I am the same curvy gal I was when I walked in but now I’m owning it and loving how I look. I really cannot remember the last time I felt this way. The best thing is that transformation can happen immediately with what you learn.

Shana Hurrell

LoveIt Styling Services Review