A Hong Kong clothing institution since 2009, LoveIt is nestled on the 18th Floor of the Car Po Building - also home to the famed Tokyo Lima restaurant. Just 150m from the moving walkway on trendy Lyndhurst Terrace, LoveIt is neighbor to Blue Bottle Coffee, Lush, and Benefits Cosmetics in one direction and 150m from Tai Kwun in the other. This part of Lyndhurst Terrace, which borders historic Pottinger Street, is all about destination shopping

From the moment you step out of the elevator you know you are about to enter a different world - your senses are instantly captivated by a heady mix of bohemian artsy chic that's so stunningly simple it will take your breath away. First timers will be torn between venturing inside or enjoying a sneak preview of the stunning 1200 sf terrace which offers magical views of Hong Kong's stunning skyline. The vibe is instantly relaxing

Behind the unassuming plain brown door (there's no need to knock during browsing hours) lies a delicious fusion of Thai & minimalist western decor that hints at the passion for all things creative. It won't take you long to realise that this is clothes shopping with a difference. But first things first, you'll be greeted with a friendly smile and refreshments which depending on the hour and the day can range from cold or warm water to a refreshing Gin & Tonic

opening hours


12 - 6 pm

No Appointment Required

Fitting Sessons

book here

3 ways to shop


general browsing

Whether you're on a mission or just in the mood for something new, you can shop LoveIt anytime during GENERAL BROWSING hours with no appointment necessary. Regulars to LoveIt drop by often to browse the latest styles and fabrics and to chat with designer/stylist/photographer Catherine Martsch on topics ranging from her latest accessories finds to whether a specific style will flatter or not


private fitting session

Fitting Sessions are all about 'ME TIME'. It's a time for you to spend on yourself, without interruption from the outside world. During a Fitting Session you'll learn style & fit advice that is specific to YOUR features, body shape, size and age. 

LoveIt Fitting Sessions are offered daily at 10.30am from Monday - Saturday. Advanced Booking is Required


shopping parties

If frocks and bubbles are two of your favorite things, and your gal pals feel the same way, you can book a LoveIt Shopping Party. If weather permits your shopping party will be staged on the terrace. There really is no shopping experience in Hong Kong quite like it. Advance bookings required

size range

Unlike other Hong Kong clothing shops, LoveIt collections are curated by body shape with a wide range of styles available for petites, curves, plus-sizes and maternity. LoveIt Ready-to-Wear size range available in-store is FR 34-50 | US 0-18 | UK 4-20. Other sizes and special requirements are catered to by LoveIt's Made-to-Order Service

the loveit fitting room

LoveIt's Fitting Room experience is all about 'ME TIME' for you. It's a place where you can explore different fashion ideas safe in the knowledge that you'll never be encouraged to purchase something that isn't right for you

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