new this week
Summer in Hong Kong is black and white: you're either melting or freezing. This week we give you our list of MUST HAVE summer essentials that will help you navigate from the Artic to the Sahara 10 times a day without missing a beat. You'll also find out how to wear white, how to enjoy wearing dresses and skirts without enduring thigh chafe and last, but not least, you'll get a sneak peek at the latest new arrivals
how to wear white this summer
There are a thousand reasons why 'white' is a must-have color for summer 2020. At the top of the list is that it signifies purity - which, like wearing a mask, makes it a closet essential in our post COVID lives. But truth be told, white is not a color that most women over 30 find easy to wear. Here's some tips on how to make white work for YOU
There's a new button down in town
If the mere mention of a button-down makes you yawn you'd better strap yourself in and get ready to be catapulted into a new dimension. This deceptively simple style will leave you (and everyone else) breathless
the chemical free cure for thigh chafe
If your thighs touch and you experience summer sticky thigh burn or chafe don't waste one more minute suffering in silence. PKKs are a fail proof solution that not only prevent thigh chafe but they stop that sticky humid feeling and help you eliminate fat rolls on your tummy, back, butt and thighs
Hong Kong summers can be brutal, but there's no need to stress. We've got you covered with easy 'wash & wear' classics that you'll find functional & fabulous
Skirts that work: Brunch. School. Cafe. Office. Zoom. Wine O'Clock
Tops that hide those extra Corona kilos. Wear with shorts, skirts & jeans
Bold & classic. Soft & feminine. 9 to Dine. Date Nights. Hot Summer Days
Short - Midi - Maxi
Passion Killer Knickers (PKKs)
Don't let thigh chafe, tummy or butt fat ruin your summer. Rescue yourself with PKKs. Check out the difference PPKs make...
NOTHING TO WEAR?
It's time to take the stress out of getting dressed. You'll build confidence, save money & save the environment when you make better choices. What have you got to lose?
how we work
Our customers don’t shop with us because we sell the latest fashion trends - we don’t! They shop with us because we show them how to look and feel beautiful no matter what their age, shape or size. We're all about the WHAT and the HOW
Our specialty is timeless classic styles with a modern twist that you can purchase off-rack and repeat or custom order in your favorite colors & prints
There's nothing like the feeling of knowing you look great. Most women over 30 find that gets more challenging. That's why LoveIt offers so much more than just pretty clothes. We help you with the 'what' & the 'how' so you don't end up with a bunch of stuff you never wear